Customer expectations are changing - close enough is no longer good enough
Product innovation is slow & sustained differentiation difficult to maintain
Your customers will buy a similar product if cheaper
When you don’t know your customer intimately, generic marketing Is all you have
Is challenging businesses to innovate and enhance their value propositions.
Online etailers disrupting retail channels - your traditional product recommenders
Personalized products create a strong emotional bond
From consultation to unboxing the experience is personal and unique
Learn not only "what" the customer bought but also "why"
With deep customer knowledge interaction becomes more intimate
Superior product performance and experience create strong emotional attachment
Tailor-made products offered through retailers are immune to ecommerce commoditization
Product customization delivers significant performance improvement that has a high emotional value to the customer
The addressable market is large enough, identifiable, and reachable.
Product is consumable with a higher purchase frequency or repurchased periodically
Beyond the direct revenue, the value of rapid experimentation and deep customer insights must be of high value
Online assessment to evaluate the potential of your product and organization for product hyper-personalization
We provide an analysis of your results, share our experience, and discus your unique situation
This IS your core competency
This is OUR core competency
Everything needed to start minus the specifics of your product
We enhance and operate the platform / you focus on the business
Product specific: consultation questions, product configuration rules, production and packaging instructions
Targeted consulting to accelerate launch and avoid costly mistakes
Like your CRM / ERP system, our platform only requires tuning to your unique product and business
Resources experienced with the technology and business operations to accelerate & reduce your operational investment
DESIGN: validate business viability, identify required platform customizations and resource requirements
BUILD: Implement product specific customizations, production & packaging, and marketing assets
Fixed monthly cost / 1 invoice inclusive of consulting, technology, and on-going operations to reduce your risk
Our operational support reduces your resource commitment and minimizes disruption to your core business
Customer discovers offer either online (direct) or through a participating retailer (indirect)
Respond to questions designed to identify the ideal product configuration
Question responses are algorithmically evaluated to design the ideal product
Describes ideal product, superior functionality, and performance in the context of unique customer needs
Individualized welcome email
Online payment is captured and subscription promoted if consumable product
Instructions sent for customized product and individualized packaging
Delivery service is notified via integration and package is picked-up, tracked, and delivered
Keep in touch using deep customer insights to send highly relevant communications
White glove support is enabled through deep customer insight
Work separate from your core business - Like a startup
With small team of designated Business Owners
Facilitate speed, rapid learning and iterative evolution
Website to capture customer profile and consultation responses needed to personalize product, packaging, and communication
Website to facilitate communication of recommended product, features, benefits, and purchase
Facilities to identify finely grained customer segments and delivered targeted communication and offers
Provides access to all customer detail to deliver white glove treatment
Delivers order production instructions for automated and/or manual production, personalized packaging, and delivery detail
Provides role-based access to fine-tune personalization engine parameters
Integration with common regional delivery providers for pickup and delivery tracking
Visual representation of key performance and operational metrics
Common connectors available for back-office financial integration
Continuous automated testing and availability to ensure accessibility and internal system health
Cloud-based (AWS) infrastructure and security is provided as a single tenant solution (no sharing & co-mingling of data)
All data and internal processing is available through APIs / web services to facilitate integration and externalization
Used to design and develop the Consultation Website, Product Configuration Algorithm, and required Production Instructions
Identify product configuration options
Design consultation questions, responses, and sequence
Create technical design for logic implementation
Create high-level consultation user-interface design (website)
Select best channel approach: Direct to consumer or Indirect through retail. Used to identify the starting point.
Review advantages & disadvantages
Assess organization requirements
Develop marketing & sales approach
Identify impact on platform configuration
Review customer journey, touchpoints, and communication triggers and content.
Review customer journey & touchpoints
Review email templates and communication assets
Develop marketing & sales approach
Prepare content development
Identify requirements for production instructions, personalized packaging, and delivery provider integration
Identify required production instructions and detailed attributes
Develop high-level design and requirements for packaging
Short-list delivery service providers
Identify delivery service provider integration requirements
Identify delivery service provider integration requirements
Ensures the project aligns with business goals and delivers value. They define objectives, secure funding, set priorities, and make critical decisions, collaborating closely with the project team to ensure success.
Expert on the product, product features, benefits, and market positioning and support sales, training, and customer inquiries, while gathering feedback to guide product improvements.
Expert who oversees and optimizes the manufacturing process, ensuring efficient production, quality control, and compliance with safety standards.
Production Worker(s) to produce, package, and ship personalized product(s).
Assists customers by addressing inquiries, resolving issues, and providing information about products or services. They ensure customer satisfaction through effective communication and problem-solving.
Manager responsible for developing and executing marketing strategies, managing digital marketing and content creation, driving customer acquisition, analyzing campaign performance, and collaborating with other teams.
Relevant for indirect business model. Targeting, recruiting, and enrolling retail partners. Collecting feedback and communicating platform improvements and best practices.
Provides the bridge between the Business and the technical team. Translates business vision into features and manages the development backlog.
Business analysts and technical developers experienced in the technology and platform functionality to enhance the platform.
You provide the 1st line of support (Customer Care). We provide the foundation with experts who diagnose and resolve more complicated cases.
Marketing operations to streamline processes, manage marketing tools, ensure data accuracy, and optimize workflows to support effective and efficient marketing efforts.
Conduct series of targeted workshops to:
Discovery is followed by a go/no-go decision.
Prepare for pilot launch
Build is followed by the launch of a controlled small pilot
The pilot is used to gather market feedback and make system & operational improvements prior to exposure to a broader market
Pilot expansion is based on customer feedback and operational readiness
Expansion can take the form of:
When and how to expand is a business decision
We work using agile principles characterized by iterative development, frequent collaboration, flexibility to change, and continuous feedback. It emphasizes small, cross-functional teams, customer-centricity, and regular delivery of functional increments.
Our approach involves creating a version of the system/service with enough features to satisfy early users and gather feedback. In the early stages our focus is on speed to market & time to customer feedback. Integration and automation comes after proof of market viability.
The Discovery phase is a crash course in hyper-personalization applied to your target product. A series of targeted workshops are conducted over a period of 4 weeks to answer the following questions:
What are the product configuration and packaging options?
Is the product a candidate for hyper-personalization?
What is my best route to market?
What skills and resources do I need to commit?
In the Build phase the focus is putting in place the minimal required to support a soft launch - not a big bang. There are elements technology, organization, and processes. The goal is to have a successful small launch and collect feedback early.
Implement product-specific customizations to the platform
Assemble team & familiarize with operational processes
Develop and refine marketing & communications collaterals
Prepare for pilot launch & customer acquisition
A pilot is conducted to validate market interest, collect feedback, and identify scaling requirements. Doing this early and on a small scale reduces financial & failure risk and allows the team to fine-tune processes before exposure to large volumes.
Validate market segment, size and interest
Implement improvements based on customer feedback
Refine Customer Acquisition Tactics
Measure and refine Operational Processes
We work together to succeed together
Do what it takes to get the job done
This is all we do and we are great at it
Builds momentum while optimizing flexibility
This is a plain text
We have a standard 6 week program that is fine-tuned based on the results of your Quick Checkup and the initial consultation. The duration also depends on your focus level and ability to produce the required outputs. In general we highly recommend to keep the duration short so you start feeling the benefits sooner.
No! Your data and intellectual property is yours - as is ours. At the start of the service a mutual NDA is signed.
As a general rule you should be prepared to spend 2-3 hours per day for the duration of the service. Included in this time are daily reviews and homework exercises. We understand this is a significant time commitment for a business leader. However, how important is growing your business?
The service is designed for business leaders with no / low marketing experience. The benefit of the service is not just finding your ideal customer, but teaching you how to search yourself.
The service starts with a solid description and understanding of your product/service features and the related benefits. Don’t worry if this is not rock solid - we will review and improve if needed during the launch.
Our objective is to make you self-sufficient. However we understand your may need some support and offer on-going advisory and coaching services.
